Shoppers’ facial expressions will determine the advertising creative they see on a new campaign for Nutella that, in a New Zealand and Australian advertising first, uses facial mapping technology to determine their mood and personalises creative to match.
Using the Kinect camera built into oOh!media’s fully interactive Excite panels, the facial mapping technology will determine whether a shopper that is engaged with the panel is happy, inspired or grumpy and display an ad for a new range of mood-labelled Nutella jars.
When not directly engaged by shoppers, the panels will carry changing content depending on the number of shoppers walking by.
The campaign has been running across all 15 Excite panels in NZ, plus 25 oOh!’ Australia Excite panels.
oOh!media Australia’s Blair Hamilford, said the facial mapping software does not capture or store personal data.
The Nutella campaign is out of PHD NZ & Australia.
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