Dentsu Aegis Network has promoted Melbourne-based Dentsu Mitchell managing director Adrian Roeling to the role of President, Amplifi Australia & New Zealand.
In his new role, Roeling will lead Amplifi ANZ and its constituent parts including the investment team, product and partnerships team, Amnet (programmatic) and The Story Lab (premium entertainment content).
He will now lead Amplifi into its next phase, as it grows from 100 to a predicted 300 people. He will report to Melbourne-based DAN ANZ ceo Simon Ryan, who will also assume executive responsibility of Dentsu Mitchell until global search for a new leader is completed.
Ryan said: “This is a significant appointment for Adrian and for the group, giving recognition to his commitment to several transformational projects, including the rebranding of Mitchells, Dentsu Mitchell and the centralisation of our media investment teams into Amplifi.”
Adrian Roeling said, “I’ve worked in the media industry through some of its most significant transformations and I know there are many more exciting changes to come. There has never been a better time to take up the mantle as President of Amplifi and I am proud to be leading the team responsible for making the most of these opportunities.”
About Amplifi
Amplifi is the media investment arm of Dentsu Aegis Network globally. Its aim is to create value for our clients, media owners and Dentsu Aegis Network by delivering an uplift in media performance across TV, print, digital, audio and OOH. It is a global platform in our operating model, which means it works with all Dentsu Aegis Network brands and markets to deliver media investment expertise to clients. With more than 4500 people globally, Amplifi delivers value through four areas of specialisation including: investment; global media partnerships; Amnet, our global programmatic buying platform; and The Story Lab, our premium content division.
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