This mo season, NZ-born vodka brand 42Below is set to launch an “eco-draft stopper” made from real moustaches to help save the world. The concept was created for the Australian market only via Colenso BBDO New Zealand.
“42Below will create the doorstache – from shaved mo-hair as a way of reducing mo waste and stopping drafts at the same time, potentially reducing people’s power bill at home,” reads the blurb.
42Below Mo Harvest Parties will happen across Australia till Xmas, where teams of professional barbers will shave moustaches, and professional grandmas will knit doorstaches from them before their eyes.
Those who contribute to the doorstache will be rewarded with a 42Below cocktail.
42Below Mo Hravest Parties will be held in Brisbane, Burleigh Heads, Cairns, Sydney, and Broadbeach Queensland.
CREDITS
Agency: Colenso BBDO
Chief Creative Officer: Levi Slavin
Creative Director: Dave Brady
Senior Writer: Matt Williams
Senior Art Director: Freddie Coltart
TV Producer: Catie McDonald
Editor: Craig Murray
Group Business Director: Ahmad Salim
Business Director: James Cummins
Account Manager: Ashlee Harris
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