Global audience data provider Eyeota has strengthened its ANZ leadership by hiring Sydney-based industry veteran Peter Hunter as NZ/Australia general manager.
Hunter brings 20 years’ experience across agency and sales with his skills in digital strategy, managing business growth, leadership, media, search and direct marketing. He will report directly to Andrew Tu, managing director Eyeota APAC, who is based in Singapore.
Prior to joining Eyeota he was commercial director at Quantcast ANZ where he led the rapid development of the team to establish them as one of the key new players in data-driven advertising.
In addition to his ad tech experience, Hunter was an established regional leader in the advertising and performance marketing industry where, in 1999, he founded his first agency which he subsequently sold to TBWA in NZ.
He has also served as ceo of Aegis Media’s performance media company, iProspect APAC, and just before Quantcast, held a series of leadership roles within PHD with his last role as national head of business planning.
Andrew Tu said: “With programmatic moving towards being mainstream in the ANZ region, Peter’s extensive knowledge and experience partnering with the largest brands and agencies will be critical in helping everyone navigate audience targeting and how best to maximize its impact on their business and commercial goals.”
“Eyeota is active in New Zealand, where they work with all the major agencies.”
Peter Hunter said: “Having experience in both agency and sales has afforded me the chance to be at the forefront of our industry, first in fully addressable media and now in the complex nature of audience data, a critical piece at the centre of advertising campaigns.
“Moving to Eyeota gives me the opportunity to play a key role in driving change and data innovation in the industry in what will be a pivotal time in marketing.”
Established in 2010 in the US, Eyeota has grown rapidly to now have presence in Australia, Asia and Europe.
Eyeota is also active in NZ, where they work with all the major agencies, together with Roy Morgan, Ipsos and Core Logics.
“Australia is the most sophisticated country within Asia-Pacific with respect to understanding and utilizing programmatic solutions for its advertising campaigns,” Hunter said.
“Industry reports showed that two-thirds of the country’s digital advertising inventory across all devices were bought programmatically in 2016. Eyeota’s bespoke Annual Index recently highlighted that Australia has experienced a 23% year-on-year increase in programmatic campaigns using audience data.”
About Eyeota
With more than 3.5 billion unique profiles across Europe, Asia-Pacific and the Americas, Eyeota is a global leader in audience data. Eyeota’s data empowers marketers, advertisers and agencies to deliver targeted campaigns and engage with the right audiences, while enabling publishers and data suppliers to monetize their audiences more widely. Certified by numerous data privacy associations around the world, including the NAI, IAB and EDAA, Eyeota ensures its data is trusted and accredited for the highest quality and security. The company was founded in 2010 and has offices in Berlin, London, Melbourne, New York, Singapore, Sydney and Tokyo.
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