Starcom New Zealand – a member of the Publicis NZ group of companies that includes Saatchi & Saatchi, has won the Amplifon NZ media account for hearing loss solutions provider Bay Audiology, following a competitive pitch in late 2017. The incumbent was Vizeum.
Starcom took over all above-the-line activity from January 1 and will run all SEM activity from March.
Bay Audiology has grown since it launched in 1990 to a network of more than 100 clinics nationwide, becoming one of New Zealand’s leading providers of hearing healthcare services and products.
Bay Audiology recently won four Effie Awards, including Best Strategic Thinking, alongside two TVNZ-NZ Marketing Awards, for its Emotional Hearing Test campaign from Saatchi & Saatchi.
“Bay Audiology has won four Effies for its Emotional Hearing Test campaign from Saatchi.”
Amplifon marketing director Jacqueline Tibbotts, said: “Starcom delivered a strong strategic response to the brief and the team demonstrated a great alignment to Bay Audiology’s core values.”
Starcom group business director Sophia Quilian said: “We are really pleased to be working with the Amplifon team for their next phase of business growth. Our team is looking forward to helping deliver the gift of hearing to more Kiwis.”
Starcom MD Jason Theodore said: “Throughout the whole process from the pitch to on-boarding, Jacqueline and her team have been a pleasure to work with. Our ‘Human Experience’ approach to communication matched their belief in empowering people to reconnect with the world around them.”
The appointment is effective immediately.
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