Arrivals & Departures: QMS restructures NZ executive team

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Leading NZ digital outdoor company QMS Media has unveiled changes to the structure of the group’s senior team, with the promotion of two of key executives.

“These promotions reflect QMS’ significant growth in both New Zealand and Australia since its IPO in 2015, and are aligned to the delivery of the group’s multi-platform engagement strategy across digital, outdoor and sports in each of its markets,” said Melbourne-based group ceo Barclay Nettlefold.

Current QMS NZ ceo Wayne Chapman will expand his role to become group ceo of QMS NZ and assume oversight of all QMS’ New Zealand businesses, including Digital Commons, QMS Sport and Omnigraphics.

A seasoned media and advertising professional, Chapman has been integral to the development and success of the QMS media business in New Zealand following the acquisition of iSite in 2015. He will report to Barclay Nettlefold.


“Wayne and Mike have played integral roles in the establishment and direction of QMS in this market, since the acquisition of iSite.”


“Wayne will assume immediate responsibility of each of the businesses and enable us to dedicate a greater degree of focus on the strategic direction and future growth opportunities of the QMS Media Group as a whole.,” Nettlefold said.

Chapman’s expanded remit sees Mike Porter, the current COO of QMS NZ, promoted to ceo of the media business. “He has 12 years’ experience in outdoor advertising, and will be instrumental in driving the media business through substantial growth and transformational change, including the continual advancement of QMS NZ’s innovation suite, comprising Datalab 2.0 and recent automated trading initiatives,” Nettlefold said.

“I am really excited about the future direction of the QMS Group of businesses in New Zealand. These executive changes are a reflection of the integral role that both Wayne and Mike have played in the establishment and direction of QMS in this market, since the acquisition of iSite.”

About QMS
QMS Media Limited is a publicly listed company on the Australian Stock Exchange. QMS is a leading outdoor media company in Australia, New Zealand and Indonesia, specialising in premium landmark digital and static billboards, street furniture, sport, airport and transit media.


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