London, 24 January. – The D&AD Festival is back for a third year running – three days of creativity, innovation and thought-provoking discussion at The Old Truman Brewery from Tuesday 24 April to Thursday 26th.
The first speakers signed are US design writer Debbie Millman, Jeff Goodby (of Goodby Silverstein San Francisco), DAN creative technologist Kyoko Yonezawa, Dutch filmmakers Lernert & Sander, and Boston-based marketer Joy Howard.
This year, D&AD are also celebrating the creative process by calling on the industry and the public to “make their mark” and build a collaborative visual identity for the 2018 festival and New Blood Awards.
D&AD has enlisted London-based graphic design and experience studio Hato to create the campaign Start with a mark, a co-design tool that will be shared with D&AD’s community to generate this year’s festival identity.
The campaign was created in the belief that every great idea starts with a mark. Whether it’s a quick sketch, a quote or mid-thought doodle, plotting something on paper is the bridge to make your ideas a reality; every Pencil-winning campaign started with a mark.
“The digital drawing tool allows users to think, play and experiment in three dimensions and to create an animation that will be shared on a collaborative gallery.”
The digital drawing tool allows users to think, play and experiment in three dimensions and to create an animation that will be shared on a collaborative gallery, which already includes contributions from D&AD President Steve Vranakis, Carly Ayres and Pio Abad.
“Whether you’re a designer, creative technologist, copywriter or submariner, make your mark here,” says Hato CD Ken Kirton (scroll down for the Start with a mark link.
Selected artworks will be used by Hato to develop D&AD’s 2018 Festival and New Blood Awards creative, including 3D animations, as well as print, online and environmental graphics.
Ken Kirton said: “D&AD’s brief was to celebrate its mission to ‘stimulate, not congratulate’. We wanted to highlight the collaborative process, and the great results that it leads to. The 3D drawing tool we developed translates the trend for 3D and spatial drawing to a web-based platform. This will allow us to take the 3D sketches into augmented reality, giving users the opportunity to project their work into their environment, and to share it in a variety of ways.”
More speakers, partners, and fringe events to be announced soon.
- www.dandad.org
- www.hato.co
- Try out the tool here
- Buy tickets here
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