Publicis Media NZ agencies stood out at the Q4 Google Performance Honours Awards held in Sydney last week. These awards recognise the achievements of leading search marketing agencies and providers across Australia and New Zealand. Instigated to focus agencies on using best practice and latest offerings from Google to optimise performance, the awards are held each quarter with five awards handed out.
To qualify, search and media marketing agencies were invited to enter the programme and were measured against specific product metrics indicative of Search Excellence – metrics designed to deliver the best possible search results for clients.
Publicis Media is comprised of global brands, Starcom, Zenith, Mediavest|Spark, Blue 449 and Performics. Other shortlisted agencies from New Zealand were FCB Media and PHD.
Publicis Media was the winner from New Zealand in last week’s awards. Starcom was shortlisted for three of the five categories (Always On, Attribution and Automation), winning the Automation Award.
Zenith won the Attribution Award and was shortlisted for two other categories (Automation and Creative Excellence). Both agencies were also shortlisted for the Agency of the Year Award.
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