DDB Group’s television work for Lotto New Zealand has been selected as Best Ad of the Week by global creative site Bestadsontv (part of Australia’s Campaign Brief empire).
This week’s guest judges were Simon Vicars and Andre Sallowicz, creative directors at adam&eveDDB, London. Until last year, the pair were making their mark at Colenso BBDO.
“Lotto NZ. Lotto ads are easy and hard at the same time,” Vicars said. “Easy because you’re not trying to sell tyres, but hard because it has to be great. Because there’s no reason it shouldn’t be great.
“A bangin’ product with a bangin’ budget. So credit to the DDB team who rose to the challenge and made a goodie. Really good performance, direction and script writing. Well done.”
Vicars and Sallowicz are two of the most consistently celebrated creatives in the world, having won gold or Grand Prix at every major award show – including 50 Cannes Lions (including Grand prix and Titanium), as well as 18 Gold lions across six different clients. Over the past decade, they’ve topped The Big Won rankings, and featured on the Cannes top 10 list on three separate occasions.
The pair are currently creative directors at adam&eveDDB, London. Ex Colenso till 2017.
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