oOh!media has won the advertising rights for Qantas’ inflight entertainment, enabling it to provide advertisers exposure to more than 28 million domestic and international passengers annually throughout their entire journey.
From 1 June, oOh!’s offering will extend beyond offering advertising in Qantas domestic terminals, clubs and business lounges to also include international and domestic inflight entertainment consisting of video on demand on seatbacks, Qantas entertainment app, onboard free wi-fi as well as inflight news bulletins.
oOh! Australia group director of fly Robbie Dery said this was the first time an out of home company has been contracted by an airline to provide advertising and content both at the airport and in the air.
“oOh! is offering packages across all TV and movie channels, segmented by domestic or international routes.”
“We can now offer advertisers the opportunity to reach Qantas flyers at every stage of their journey – from entering the airport, checking in, waiting for boarding, on the aircraft, through to baggage collection and departure,” Dery said.
oOh! is offering Qantas Inflight Entertainment advertising packages across all TV and movie channels that can be segmented by domestic or international routes, or by economy or business class.
Long-term partnership packages will enable advertisers to reach more than 75% of key buyers within segments such as automotive, luxury retail and travel.
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