With eight agencies in the 2018 Gunn Media 100 agency ranking, released overnight, MediaCom is the top-ranked network in the world. PHD is in second place. It also had eight agencies in the top 50, three of them in the top 10.
OMD was close behind its sister network PHD and had seven agencies in the top 50.
Gunn Media 100, produced by Gunn Report (now part of WARC) compiles the performance of campaigns, brands and agencies from almost 30 media competitions from around the world.
In seventh place was BBDO Worldwide, a creative- rather than a media-focused network, illustrating the blurring boundaries between creative thinking and media innovation.
No 1 MediaCom has offices in Auckland, Bogota, Dusseldorf, London, Mumbai, Melbourne, Mexico City, and New York.
Indeed, all of this year’s Top 10 also have muscular NZ divisions.
The Top 10
- MediaCom WPP
- PHD Worldwide Omnicom Group
- OMD Worldwide Omnicom Group
- Mindshare Worldwide WPP
- Starcom Publicis Groupe
- Universal McCann Interpublic Group
- BBDO Worldwide Omnicom Group
- Wavemaker
- Dentsu Aegis Network
- McCann Worldgroup Interpublic Group
Australia came in third in the country rankings – NZ was a no-show.
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