Contagion, the Auckland full-service indie founded by Dean & Bridget Taylor in 2010, has created a new campaign for Reckitt Benckiser NZ’s high-strength over-the-counter pain control product Nuromol.
RB senior healthcare marketing manager Emma Smith said: “This campaign is based on a strong, relatable insight and clearly shows we treat strong pain, but do it with a smile.
“It has been an absolute pleasure creating this work with Contagion, from strategy, through conception and execution. It has been seamless, professional and thoroughly enjoyable.
Dean Taylor said: “When people can see themselves in ads and relate, the advertising works so much harder for clients. So it was fantastic to get a chance to work with Reckitt Benckiser to create this hard working Nuromol TV campaign featuring 45”, 30”, 15” and online assets that are Kiwi through and through.
“It’s great to see big international companies investing in New Zealand TV campaigns. We pitched for this work and are hugely thankful to our teams for creating work we all agree will be extremely effective.”
CREDITS
Agency: Contagion
Planner: Dean Taylor
Client Partner: Carla Tamahori
Creatives: Todd McCracken and Bridget Taylor
Design: Tama Lagaluga
Director: Perry Bradley (Film Construction)
Producer: Pete Mayo
Client: Reckitt Benckiser
Head of Brand & Trade Marketing, Healthcare: Cici Ji
Senior Marketing Manager, Healthcare: Emma Smith,
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