For the second consecutive year, Air New Zealand has been recognised as Australia’s most reputable company in the Reputation Institute’s annual Australia Corporate Reputation Index.
This result sits alongside last Monday’s Colmar Brunton NZ Corporate Reputation Index that placed Air NZ at No 1 in NZ.
In ranking first in Australia, Air NZ froze out local carriers Qantas and Virgin Australia which ranked third and fourth respectively, as well as other major corporates such as Toyota, Apple and Nestle.
Dave the Goose
Air New Zealand general manager Australia Kathryn Robertson said: “Clearly, Australians have embraced our warm service, innovative products and our distinctive brand, as brought to life here in Australia through our award-winning Bryan Brown voiced Dave the Goose marketing campaign.
“We’re thrilled to continue to be held in such high regard.”
- Earlier M+AD story here (based on the Colmar Brunton study)
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