MediaWorks has appointed Cathy O’Sullivan as head of digital for Newshub where she will lead Newshub’s strategy & editorial direction for its digital properties, including newshub.co.nz , social channels and other platforms.
Originally from Ireland, O’Sullivan has nearly 20 years’ experience in digital, print and broadcast media, most recently as the managing editor of Noted and Now To Love for Bauer Media Group NZ.
Prior to this, she held roles as Auckland editor-in-chief for Fairfax Media, head of news for New Zealand Herald and editor of nzherald.co.nz. She commences her new role in early June.
MediaWorks chief news officer Hal Crawford said: “I’m delighted Cathy has chosen to join us. She has a deep understanding of both product and content when it comes to news – and she has years of experience engaging New Zealand audiences.
“With Cathy’s appointment we continue the momentum in Newshub digital.”
Cathy O’Sullivan said: “I’m thrilled to be joining the Newshub team. Digital audiences are more important than ever and I look forward to building on the great success Newshub has already achieved.”
Crawford says since launch in 2016, Newshub has more than doubled its digital audience to serve over 800,000 New Zealanders every month (Nielsen Answers).
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