Following a competitive tender process, OMD has retained Heart of the City’s media-agency-of-record account. The agency says the client had declined to identify the unsuccessful pitchers.
“We’re simply delighted to have been successful in the tender process,” said OMD ceo Nigel Douglas.
“Auckland’s CBD is undergoing unprecedented change. There’s never been a more dynamic time to be part of the HOTC team responsible for creating a thriving and successful city centre for both businesses and Aucklanders alike.”
“This is a dynamic time to be part of the HOTC team responsible for creating a thriving city centre for both businesses and Aucklanders.”
HOTC head of marketing Kate Cleaver said: “We are thrilled to be continuing our work with OMD, we feel confident and excited by their thinking and passionate approach.
“This is a key partnership for us as we look to make a significant step change in how we connect more directly and meaningfully with our audience.”
Heart of the City is Auckland’s city centre business association, who work on behalf of Auckland city business to champion a successful city centre economy.
OMD is New Zealand’s largest media agency, with over 150 staff across both Auckland and Wellington. It was awarded Campaign Asia’s New Zealand Media Agency of the Year in 2013, 2014, 2015 & 2016.
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