Douglas Pharma opts for MBM

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In a continuation of strong growth the agency says it has experienced in the last 12 months, MBM Auckland & Wellington has been appointed as the media agency for Douglas Pharmaceuticals. 

There was no media agency incumbent – this is a first media agency of record for the client.

“Douglas Pharmaceuticals is an amazing NZ success story” says Sean McCready, MBM Managing partner. “With more than 50 years in business and over $220m in sales globally they are a powerhouse in their industry.

“As New Zealand’s leading independent media agency we thrive on working with great Kiwi companies like Douglas.”

He says MBM is working on new communications projects for Douglas products such as Clinicians, Bio-Oil, Phloe and Avene, as well as providing ongoing digital media and search engine marketing services.


“MBM has offices in Auckland and Wellington with a staff of 65 providing media strategy and management, digital media services, paid search and SEO, analytics consulting, social media management, and content strategy and creation.”

Douglas head of marketing Adriaan de Lange said: “MBM have provided excellent strategic direction and media planning. We are really looking forward to a fruitful ongoing relationship.”

McCready says MBM has won a number of new clients in 2018 with more to be announced. “We’ve had the best 12 months since MBM was founded in 2010. Our independence, scale and cross-channel expertise afford us a unique place in the market.

“We look forward to applying our skills and passion to Douglas Pharmaceuticals and making a meaningful difference to the way they connect to their audiences.”

MBM has offices in Auckland and Wellington with a staff of 65 providing media strategy and management, digital media services, paid search and SEO, analytics consulting, social media management, and content strategy and creation.


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