Just one gong for NZ at the Asian PR Awards, held last night in Hong Kong. And that was a humble Bronze for a campaign more accustomed winning on the world stage – DB Export Beer Bottle Sand.
The award came to Spark PR & Activate in the Integrated Marketing category.
“This campaign was seamlessly integrated across traditional, non-traditional and completely new media channels,” wrote the judges.
“While it seemed simple from a consumer perspective, an incredibly complex and integrated rollout saw international PR kick off the campaign followed by OOH, digital, social and activation all underpinned by a ground-breaking idea – drinking DB Export to save our beaches.”
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