Clemenger Group’s Auckland-based shopper comms agency Raydar, in conjunction with The Designers Institute, are next month staging Moonlight, an exhibition that aims to highlight the unusual way the NZ creative community works.
The event will be held at Allpress Studio in Freemans Bay, and feature work from 12 selected students and 12 established industry creatives.
“The exhibition is based on the premise that some of the brightest work happens after the sun goes down and will reveal a unique side of creativity through ‘moonlight projects’ – personal work created beyond the boundaries of the day,” says Moonlight producer Nick McFarlane (Raydar design director).
“At Raydar we believe that creativity connects people, and that sometimes the best ideas come from the most unexpected places,” he said.
“So, we’ve created a platform to both celebrate original creative expression and to connect new talent with professionals.”
“Proceeds of artwork sold will be equally split between the artists and a Designers Institute fund for creative collaboration events.”
Submissions are now closed – after students submitted their work for consideration through Ello, a platform for connecting and supporting a global community of artists.
McFarlane says the Moonlight Ello page has already received “an incredible” 10 million views, providing the artists with immense international exposure.
Proceeds of artwork sold will be equally split between the artists and a DINZ fund for future creative collaboration events.
The 12 established professionals will each select one student from submission and go on to provide advice, feedback and mentoring to their chosen student through the event.
Established artists taking part include Nick McFarlane (Raydar), Mike Davison (Colenso BBDO), Kelly Thompson (Maker’s Mgmt artist agency), and jellyologist Jessica Mentis.
- Moonlight will be open to the public at Allpress Studio, 8 Drake Street, Freemans Bay, Tuesday 3 July to Friday 13 July, 7am-3:30pm
- Entry is free
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