Saatchi & Saatchi has been appointed as the agency of record for the Ministry of Justice’s Anti-Money Laundering initiative, following a competitive pitch. Saatchi will work with sister agency Starcom, which won the media component of the pitch.
Saatchi & Saatchi will help the Ministry of Justice to create awareness of the roll-out of Anti-Money Laundering and Countering Financing of Terrorism (AML/CFT) legislation. Phase one of this legislation has been in place since 2013, with phase two – the AML/CFT Amendment Act – coming into effect from July 2018.
The new legislation will see extensions to the current AML/CFT Act to cover more businesses, including real estate agents, many lawyers and accountants, and betting on sports and racing.
“M+AD was informed of the appointment via a press release from Saatchi. The unsuccessful pitchers were not named.”
The campaign will be New Zealand Government branded, and will raise awareness about the approximately $1.35 billion that is laundered through local businesses each year. This will help New Zealand live up to its reputation as a good place to do business due to being one of the least corrupt countries in the world.
Saatchi MD Paul Wilson said, “We’re proud to be working with the Ministry of Justice on a cause that holds enormous importance to our economy. Money laundering is something that all New Zealanders should be aware of. We look forward to contributing towards an initiative that will ultimately help our country continue to prosper.”
Rajesh Chhana, Deputy Secretary, Policy, of the Ministry of Justice said, “We are delighted to be working with Saatchi & Saatchi on this complex project. There are significant communication challenges to be addressed and we are confident that Saatchi & Saatchi will address them with innovation and style.”
M+AD was informed of the appointment via a press release from Saatchi & Saatchi. The unsuccessful pitchers were not named.
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