“Over the years, I’ve felt in the presence of greatness watching Nick Worthington present at Colenso BBDO Auckland,” writes content director Tim Burrowes in a flyer for Aussie ad awards site Mumbrella.
“I love to accompany our roving juries, and as you may know, we ask all our Mumbrella Awards finalists to present live to a jury in every category,” he writes.
“And for our two most prestigious categories, we go one step further. For creative agency of the year and media agency of the year, we take a roving jury into each shortlisted agency, wherever (and it’s usually Sydney, Melbourne or Auckland) they might be based.
“Very rarely though – almost never in fact – do they have a secret sauce. The difference is almost always in having a straightforward strategy and executing it better than anyone else.
“Almost never do they have a secret sauce. The difference is almost always in having a straightforward strategy and executing it better than anyone else.”
But there’s also, sometimes, a magical little extra element. Like Nick Worthington.”
“A while back, I asked an agency executive from a rung or two down within the organisation about Clemenger Group executive chairman Robert Morgan. I was trying to understand just what it is that Morgan does that creates the conditions for success so often for his agencies.
“I was thinking of his world-beating outfits Clems Melbourne and Colenso Auckland. And now CHEP too.
Nick Garrett, too
“And in Clems boss Nick Garrett (who our jury named agency leader of the year on Thursday night) and Worthington Rob Morgan employs arguably one of the two best agency bosses in the country right now.
“Those sort of runs on the board can’t be a coincidence.’
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