“I lead the programmatic team at Acquire Online NZ,” writes Zane Furtado. “And, as a football-crazy trading desk, we started this programatic world cup chart [above – it’s expandable].
“We saw some fun results but it’s knockout stages now and I think it will make for a fine read on M+AD.
“Programmatic has passed the point of no return and almost all media can now be transacted programmatically through some form of auction.
“Keeping up with the world cup, Acquire Online decided to swap countries for programmatic terms and principles.
“Programmatic has passed the point of no return and almost all media can now be transacted programmatically through some form of auction.”
“Example: We had GDPR as Germany, France as Transparency, Nigeria as Bots and View-ability as Brazil.
“Some of the games made for some fun results. When Argentina (In-house programmatic) lost to Croatia (PMP) and the Nigerians (Bots) beat the Icelanders (Cookie).
“Unfortunately GDPR (Germany) is out but who’s complaining, aye?”
Who will be the next programmatic champion? The results are now out – The programmatic round of 16 is:
- Machine Learning v Attribution
- Whitelist v Ads.txt
- Transparency v In-house Programmatic
- PMP v Bid Shading
- Viewability v Geo Fencing
- SPO v Targeting
- OTT v Blockchain
- Native v Brand Safety
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