The finalists – just announced for the 2018 TVNZ-NZ Marketing Awards – show an 8% increase in the number of unique entrants, and a 25% increase in finalist numbers.
With the first round of judging complete, new convenor of judges Michael Friedberg (head of market strategy at IBM Digital Business Group Auckland) said: “The competition this year was tough, but I am delighted to see a number of finalists making it through multiple times as well as some new entrant.”
Leading the way with six finalist nominations are JH Whittaker & Sons (including as a finalist in the Rookie Marketer of the Year category), Air NZ and the Health Promotion Agency (one of their entries is alongside the Stroke Foundation). NZME and BP Oil NZ both have five finalist entries and the NZ Automobile Association and AA Insurance are also in the running with four finalist entries.
The winners will be unveiled on the evening of Thursday 13 September at The Cordis Auckland. Tickets cost $215+gst (MA members) and $245+gst (non-members).
Bookings can be made online at www.marketing.org.nz/marketingawards18
SECTOR AWARD FINALISTS
- Advisory.Works, Succession Strategy, B2B DM Campaign
- Air New Zealand, Project Blackout
- Air New Zealand Airports: Delivering a Best-in-Class Loyalty Programme Experience by Going Beyond Communications
- Auckland Council, Let’s Bin the Bag!
- Auckland Council, Safeswim
- BP Oil New Zealand, Putting the Service Back in Service Station
- CERT NZ, Get Cyber Smart! Cyber Smart Week: 27 November – 1 December 2017
- Contiki, Contiki Squad
- Fly Buys, Fly Buys Crew Education and Advocacy
- FMG, FMG Advice Worth Listening To
- Genesis, Genesis: The Start of Something New
- Goodman Fielder, Vogel’s What Do You Bring to the Table
- Health Promotion Agency, Depression.org.nz Small Steps Towards Wellbeing
- Health Promotion Agency, Oral Health Campaign – Baby Teeth Matter
- Health Promotion Agency and The Stroke Foundation of New Zealand, Stroke FAST Campaign
- Hunting & Fishing New Zealand
- J H Whittaker & Sons Let Us Take You To A New Chocolate Destination
- Life Flight, We Couldn’t Wait to Save Lives
- Lion, Return of the Mac’s
- Lion, Speight’s Summit Ultra
- Mercury, EVIE
- Ministry for Primary Industries/Biosecurity New Zealand, MPI – Dropping the bomb on Myrtle Rust
- Movember Foundation
- New Zealand Automobile Association and AA Insurance AA Home Response
- New Zealand King Salmon, Regal Manuka Smoked Salmon
- New Zealand Racing Board (TAB), TAB Melbourne Cup Season
- NZME Audiences Captured – NZME Trade Marketing Campaign 2 x finalists
- NZME Discover More – The Relaunch of nzherald.co.nz Consumer Campaign
- NZSki Early Bird Campaign
- Prostate Cancer Foundation NZ, Blue September 2017
- Restaurant Brands KFC Super Rugby & Epic Fan Box
- Samsung Electronics NZ Samsung Data Drive
- Sealord Be Like a Fish Campaign
- Skinny
- Smales Farm Management, The B:HIVE @ Smales Farm
- T&G Global Hot Potato
- The Warehouse Delivering Better Value Everyday
- TSB Brand Relaunch
- Vector and Auckland Council: Vector Lights on Auckland Harbour Bridge
EXCELLENCE AWARD FINALISTS
- Advisory.Works Succession Strategy – B2B DM Campaign
- New Zealand & Kiwibank Credit Card Rebrand
- Air New Zealand Airpoints Loyalty Programme
- Air New Zealand, Visa Business Airpoints Card Launch
- Air New Zealand Project Blackout
- bcg2 Bags Not
- BP and Surf Life Saving NZ: In it for life. Together. 2 x Finalists
- BP Oil NZ Putting the Service Back in Service Station . 2 x Finalists
- Contiki Contiki Squad
- Dimension Data Volvo Ocean Race Sponsorship
- Earthwise Group Glow Lab Natural Skincare
- Engineering New Zealand
- Fisher & Paykel Healthcare Brand Health – From the Inside Out
- Flooring Xtra #flooringxtrafeeling. 2 x Finalists
- Fly Buys Crew Engagement and Advocacy
- FMG Advice Worth Listening To
- Harrison Grierson HG+ME
- Health Promotion Agency (HPA) Quitline Pacific Wrap it in Honey. 2 x Finalists
- Health Promotion Agency (HPA) Smokefreerockquest 2017
- Independent Liquor NZ House of Peroni at Volvo Ocean Race – Auckland Stopover
- J H Whittaker Nigella! I Was Just Passing
- J H Whittaker The Collaboration Behind The Collaborations
- J H Whittaker Toffee Milk Chocolate: Nearly 90 Years in the Making
- J H Whittaker World Class Chocolate from Porirua
- Lion Speight’s Summit Ultra
- Masterpet NZ Black Hawk NZ. 2 x Finalists
- MediaWorks Dancing With the Stars: Dance Off!
- Mercury EVIE
- Mercury and FCB
- Movember Foundation Movember 2 x Finalists
- New Zealand Automobile Association and AA Insurance AA Home. 2 x Finalists
- New Zealand Racing Board (TAB) Smarter Acquisition: The Science of Acquiring the Best Customers
- New Zealand Racing Board TAB Training
- New Zealand Trade & Enterprise New Zealand Loves France
- nib Direct to Consumer
- No Ugly
- NZME Discover More – The Relaunch of nzherald.co.nz Consumer Campaign
- NZME OneRoof Product Launch
- NZSki Early Bird Campaign
- NZSki Mt Hutt Early Bird Campaign
- Powershop NZ Pack to the Future
- Powershop NZ Switch Your Mates
- Restaurant Brands – KFC Super Rugby & Epic Fan Box
- Run + Niue Tourism
- Samsung Electronics NZ Samsung Data Drive
- sKids – Safe Kids In Daily Supervision
- Smith&Smith/Belron/Media Co Global/ Mime Analytics, Smith&Smith/ Belron Partnered with Media Co Global / Mime Analytics
- Spark Diversity
- T&G Global Hot Potato
- TAB The TAB Apprentice
- Tertiary Education Commission Oompher Web Series Two
- Tonkin+Taylor Customer Experience Programme
- TRA 2 x finalists
- Air NZ and Track Creating a Nation of Airpoints Addicts
- Trustpower Multi-Product Bundling
- Trustpower Gunroom
- TSB Bank Brand Relaunch
- TVNZ Stop: Watch the Commonwealth Games
- Vector and Auckland Council Vector Lights on Auckland Harbour Bridge. 2 x finalists
- Vodafone Warriors Be the Tribe
INDIVIDUAL AWARD FINALISTS
- Briana Millar Tonkin+Taylor
- Brittany Damon Stuff
- Hannah Gray JH Whittaker
- Michelle Anderson The Warehouse Group
- Rebecca Barnett Loyalty NZ
- Sarah Williams Spark NZ
- Simon Jarvis NZ Racing Board (TAB)
- Tom Belson All Blacks Tours
- Wal Dumper Subaru of New Zealand
About the Marketing Association
The Marketing Association is the only New Zealand industry body dedicated to marketing with a defined purpose to inspire business success through a connected marketing community. As a membership body, the Marketing Association’s role is to help our 7000+ members develop, connect and have a voice.
The Marketing Association is supported by: TVNZ, Adshel, Energi, rious/Ubiquity, Loyalty NZ, Marketing Magazine. TVNZ, BrandWorld, GrownUps, Mailshop, Nielsen, SkyKiwi.com, TRB and TRA.
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