Special Group has created a mobile-first game for Kiwi FMX superstar Levi ‘Rubber Kid’ Sherwood to celebrate the nationwide release of his dedicated 473ml Red Bull can.
Giving fans the chance to win daily prizes if you can land five increasingly difficult levels of Levi’s infamous aerial acrobatics. Prizes include the opportunity to be helicoptered into Levi’s Palmerston North training compound to hang out with the legend himself.
“This guy is at the absolute leading edge of his sport.”
Special worked alongside leading game developers Oddboy to create an engaging 3D mobile experience run through Web-GL.
“This guy is at the absolute leading edge of his sport,” said Special Group ECD Tony Bradbourne. “It’s great to be able to put him in the hands of thousands of Kiwis.”
The new campaign comes just months after Special Group was named New Zealand & Australian Mobile Agency of the Year by Campaign Asia. No credits were available at press time.
- Try it out now on your mobile: rubberkid.redbull.com
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