WELLINGTON, Today: State-Owned Enterprise KiwiRail has announced its appointment of DDB as creative agency following a competitive pitch involving five agencies. The incumbent was Clemenger BBDO.
KiwiRail tourism brand manager Richard Keenan says the team were impressed by DDB’s mix of experience, including deep digital expertise and great core brand strategy, driving exceptional commercial outcomes.
“Meeting with the DDB team, we could tell they had a strong connection with our organisation and what we’re trying to achieve,” Keenan said in a statement from the agency, issued this morning.
“Their track-record of telling beautifully crafted brand stories to produce business transformation speaks for itself, and it’s what we want to see for KiwiRail.
“The team at KiwiRail are excited to see the first work to come off the back of this partnership, and I can’t wait to see the response of the New Zealand public.”
“We can provide the strategy and creative firepower to tell that story in a way that will change your business.”
DDB ceo Justin Mowday says winning the KiwiRail business – following wins in the last six months of 2degrees, Warehouse Stationery, Volkswagen, NZ Steel and Weetbix – shows the agency’s approach is working.
“We came out a year ago and said we adamantly believe that brand communications designed thoughtfully to deliver fame, feeling and fluency will drive unreasonable growth for any business,” he said.
“This is the conversation we’ve had in every new business meeting, and this is the approach we’ve been demonstrating in the work we’ve been producing for all of our clients.
“Because of this, we can say to KiwiRail: you’ve got an incredible story. You’re part of the fabric of New Zealand, delighting thousands of customers daily with journeys that can’t be matched anywhere else in the world, and we can provide the strategy and creative firepower to tell that story in a way that will change your business.
“We’re excited to get cracking.”
About DDB New Zealand
At DDB New Zealand we create influence for our clients by making original ideas that compel people to feel, do and think. This belief, combined with a genuine desire to drive tangible growth for our clients, has seen DDB ranked New Zealand’s most creative agency over the last 10 years by Best Ads on TV. DDB is part of the DDB Group, which also comprises TRACK (customer experience, CRM and data-driven marketing), Interbrand (strategy and design) and Mango (PR, experiential and social).
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