Raydar & 99 have forged a partnership to launch Church Road Journeys of Discovery on TVNZ for Pernod Ricard. The series marks the first work from Raydar & 99 since winning the Pernod Ricard brand work from Ogilvy late last year.
This, the first collaboration between 99, Raydar, and The Workshop, has resulted in the series being developed for Church Road Winery in Hawke’s Bay, now screening on TVNZ OnDemand.
The four-part, long-form series is designed to show that the Church Road brand is based around a philosophy; to always challenge convention and to keep discovering. It follows award-winning winemaker Chris Scott as he travels the country to meet other exceptional craftspeople to discuss their inspiration.
“In collaboration with doco-maker Tom Levesque, the series was produced entirely in-house at 99/Raydar’s production arm The Workshop.”
Scott meets with furniture maker David Trubridge, graffiti artist Paul Walsh, and world-renowned fashion designer Kiri Nathan, before travelling to talk with environmental architects Siân Taylor and Mark Read.
“We knew our target audience would resonate with Chris’s genuine passion for experimentation and the unexpected,” said Pernod Ricard NZ head of marketing Kerry Wheeler. “So with that engaged audience, we had confidence that long-form content was the way to bring our new brand strategy to life.”
In collaboration with documentary filmmaker Tom Levesque, the series was produced entirely in-house at 99/Raydar’s production arm The Workshop.
“Creating a series on this scale and with this level of craft is obviously an ambitious task,” said 99/Raydar managing director Troy Fuller.
“But it’s made significantly easier when you have all your creative talent under one roof, in yelling distance of each other.”
- All four episodes are available to watch here
CREDITS
Agency: 99
Creative Director: Jared Isle
Copy: Ezra Whall
Production: The Workshop
Executive Producer: Elizabeth Roebeck
DOP: Grégoire Aubourg
Editor: Fauze Hassen
Colourist: Tracy Powell
Audio: Miller Yule
Shopper Comms Agency: Raydar
Group Business Director: Kristyna Hotchin
Senior Account Manager: Melissa Ivory
Design Director: Nick McFarlane
Senior Designer: Reuben Hannaford
Director: Tom Levesque
Producer: Eva Trebilco
1st AC: Graham MacFarlane
Sound Engineer: Craig O’Reilly
Client: Pernod Ricard
Head of Marketing New Zealand: Kerry Wheeler
Marketing Manager Wine: Andre Bacon
Brand Manager: Nikki Gudsell
Global Senior Brand Manager: Tracey Armstrong
Media: Vizeum Media
Business Director: Suzie Thompson
Broadcaster: TVNZ
Content strategy: Ashleigh Vreeburg
Content editorial and commissioning: Vicki Keogh, Robert Gough
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