AUCKLAND, Today: Business lender Spotcap has launched its first ever brand campaign in New Zealand – it began running across MediaWorks stations The Breeze and The Sound yesterday.
The ads were created by Spotcap’s in-house team and produced by MediaWorks.
The creative campaign will help drive brand awareness among Kiwi business owners with each ad highlighting the different ways a customer can use a Spotcap loan to grow their business.
The radio ads mark the next step in Spotcap’s plan to grow its presence in New Zealand after launching its operations in January 2017 in recognition of the region’s potential to become a global leader in the fintech space.
Sydney-based Spotcap NZ MD Lachlan Heussler said: “We are excited to launch our first advertising campaign in New Zealand and highlight the power of alternative finance to Kiwi businesses owners.
“Many small businesses struggle with access to finance and don’t know where to turn. We’re here to help them.
“Our new ad campaign helps business owners recognise how Spotcap can help them capitalise on new opportunities as soon as they arrive, with online loans that are available in as little as one working day.”
“Spotcap helps them capitalise on opportunities as soon as they arrive, with online loans available in as little as one working day.”
Spotcap aims to be the first choice for all small businesses seeking finance in New Zealand, helping them earn more and create more jobs to boost the economy.
“We predict the alternative lending market will continue its rapid expansion in New Zealand as familiarity with the industry accelerates in the coming years,” Heussler said.
Outside of China, New Zealand is currently the fifth largest alternative finance market in the Asia-Pacific region with just under a quarter of a billion dollars raised in 2016.
Spotcap provides a smarter take on business finance with affordable and flexible funding solutions to small and medium-sized businesses. Spotcap’s industry-leading technology enables unsecured business loans of up to $250,000 to be processed within one working day through a simple online application process.
About Spotcap
Spotcap empowers SMEs with tailored finance, allowing them to focus on what really matters – their business. The company has developed a unique proprietary lending platform and credit algorithm which offer a fast and superior assessment of the real-time performance of SMEs. Led byfounder and ceo Jens Woloszczak, Spotcap is headquartered in Berlin Germany, and operates as a direct lender to SMEs in NZ, Australia, the UK, the Netherlands and Spain. The company will now offer its proprietary technologies and models to major institutions, financial or otherwise, beginning with BAWAG Group, under a ‘Lending as a Service’ (LaaS) proposition. Spotcap has raised 100 million euros in funding and is backed by a number of high profile investors including Rocket Internet, Finstar Financial Group, Access Industries, Holtzbrinck Ventures and Heartland Bank. The growing team currently consists of more than 130 employees globally.
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