Auckland digital marketing agency Inbound has picked up a good award win from global marketing software leader HubSpot. Inbound won the Inbound Growth Story category for work it did with Authentically, an Instagram account growth service created by Inbound co-founder Steven Male.
Authentically was a new project for Male with no customers and zero dollars in revenue when it began working with Inbound. Two months later, it was ontrack towards $630,000 in annual revenue.
“The HubSpot Agency Partner Impact Awards represent the best inbound work globally, across five core categories,” said Susanne Ahmadi, VP of international marketing at HubSpot, says.
“We would like to congratulate Inbound on achieving the Inbound Growth Story award for their region amongst their competition.”
HubSpot provided the core infrastructure for the multi-faceted campaign Inbound used for Authentically, which included a mix of Instagram Story ads, Facebook ads, Google Adwords, and customer nurturing through automated email.
“When we started working on Authentically, it was receiving one website visitor a day,” Inbound CEO Steven Male says.
“When “When we started, Authentically was receiving one website visitor a day. We took that to 20,000 visitors a month.”
“We took that to more than 20,000 visitors a month after just four weeks thanks to the holistic inbound marketing and advertising campaign we devised.
“We’re absolutely over-the-moon with the recognition from HubSpot. These awards are what everyone in the industry aspires to win, so it’s a huge honour.”
Early on in its work on Authentically, Inbound saw an opportunity to work with HubSpot’s newly-launched Service Hub, which helps brands keep live communication lines open with their clients and get feedback in real-time.
Inbound used Service Hub to help Authentically work out their Net Promoter Score, and it wasn’t pretty. “We found out that our new service had a lot of detractors who felt let down,” Male says.
“Once we identified the issues, we were able to put together a customer service team and resolve it quickly, which quickly brought the NPS back up.
“These days, it’s more important than ever to have really happy clients because people’s power to recommend or warn others off brands is stronger than ever.
“Our work with Authentically is an example of using the latest in marketing tools to truly enhance customer experience and it demonstrates how happier customers always lead to a better bottom line.”
For further information, comment, high-res photos, or interviews, please contact Steven Male directly on +64 20 472 6622 or at steven@inbound.org.nz
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