Sweetshop’s Kiwi Damien Shatford – a dab hand at lending humour to a commercial message – is working to inspire Aussies about the joy to be had in everyday life at home, through an Ikea Australia retail campaign, Get Used To A Better Living Room from The Monkeys, part of Accenture Interactive.
The campaign aims to showcase Ikea’s affordable range of clever solutions for the home, focussing on the frustrating habits we accept when surrounded by household products that don’t actually work.
Monkeys ECD Vince Lagana said: “It is human nature to adapt to the space around you, even when those spaces are full of clutter and are badly laid out. In this fun retail campaign, we wanted to demonstrate how Ikea offers a simple solution resulting in a better life at home.”
The campaign runs across TV, digital, social and on out-of-home advertising.
CREDITS
Client: Ikea Australia
Creative Agency: The Monkeys
Cofounder and Group Chief Creative Officer: Scott Nowell
Executive Creative Director: Vince Lagana
Creative Director: Barb Humphries
Creatives: Tim Pashen & Scott Zuliani
Copywriter: Cyndall McInerney
Art Director: Katyana O’Neill
Strategist: Charlotte Marshall
Group Account Director: Ciaran Miller Stubbs
Content Director: Lauren Shelley
Content Executive: Will Davies
Head of Production: Thea Carone
Senior Agency Producer: Penny Brown
Producer: Katie Bassett
Integrated Producer: Tanith Williamson
Production Company: Sweetshop
Director: Damien Shatford
Producer: Nikolas Aulich
Executive Producer: Loren Bradley
Managing Director & Executive Producer: Edward Pontifex
DOP: Crighton Bone
Director of Communications: Kate Neill
Post House: The Editors
Executive Producer: Nicoletta Rousianos
Editor: Stu Morely
Sound House: Rumble Studios
Executive Producer: Michael Gie
Sound Designer: Tone Ashton
About Sweetshop
We call ourselves a global boutique production company. 28 Directors across seven fully-serviced offices, on four continents: Sydney, Melbourne, Los Angeles, London, Shanghai, Bangkok and Auckland. Each office is customised for its local needs, while also functioning seamlessly as a global team.
We’re decent humans and we care. We work ethically to support communities locally and internationally. And we really mean it. From the way we operate our business and productions, to the causes we align ourselves with.
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