Auckland-based Alexander PR and its content marketing division The Content Place have joined US-based HubSpot as a certified agency partner. HubSpot is a leading CRM, marketing, sales, and customer experience platform that works with agency partners to grow their clients’ businesses through inbound software, services, and support.
HubSpot channel account manager Kieran O’Connor said: “They are the first PR agency to be certified in New Zealand. Their story-based, integrated platform, innovative approach to communications makes them a company that businesses everywhere can learn from.
“Watching them transform their agency client experience with inbound is a rewarding experience.”
Alexander PR Ltd is a licensed affiliate of WPP’s Burson Cohn & Wolfe, the global full-service communications agency with offices in North America, Latin America, Europe, the Middle East, Africa and Asia Pacific.
“Alexander PR created High Altitude, a business leadership podcast that includes a new interview with legendary adman Kevin Roberts.”
Over the past year, Alexander PR has grown its business by incorporating inbound digital content strategies to help clients attract and engage their customers.
As the first PR company in New Zealand to become a certified agency partner, it is a leader in corporate communications, crisis and issues. In the past three years, “in response to the ongoing reshuffle in the New Zealand media landscape”, Alexander PR has expanded into the content marketing space by establishing The Content Place to lead clients into “deep dive” rich long-form curated content by connecting them with the talent to produce their own videos, podcasts, infographics and more.
Alexander PR Chairman Kerryn Downey said: “Many companies face challenging times and are currently dealing with issues or crisis. Some will partner with us in developing strategies and appropriate communications, hence enabling them to focus on driving their businesses forward without distraction.”
A recent achievements for Alexander PR and The Content Place is the conception and co-creation of High Altitude, a top-rated new business leadership podcast – including the latest interview with Kevin Roberts;
About Alexander PR and The Content Place
Alexander PR specialises in reputation management, combining conventional public relations expertise with forward-thinking digital marketing and content strategy to help clients achieve their bottom-line objectives. We specialise in building media relationships and leveraging existing and new media to enhance our clients’ reputations.
About HubSpot
HubSpot (NYSE: HUBS) is a leading CRM, marketing, sales, and customer experience platform. Since 2006, HubSpot has been on a mission to make the world more inbound. The company is headquartered in Cambridge, MA with offices in Dublin, Ireland (EMEA HQ); Singapore; Sydney, Tokyo, Japan; Berlin, Germany; and Portsmouth, NH.
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