Grey Lynn-based creative agency Gunroom has launched a new tvc via CPD Films Ponsonby for Trustpower’s latest broadband and power bundle offer.
The offer continues Trustpower’s relationship with Samsung and gives new customers a free Samsung appliance when they switch their power and unlimited data broadband to Trustpower on a 24 month bundle plan.
Trustpower’s Carolyn Schofield says the ad was developed around the insight that unpacking something shiny and new is a moment of fun and excitement.
This campaign promotes the latest version of an offer first launched in 2016. The initial offer gave new customers a Samsung Smart TV as part of their bundle when they switched their power and broadband to Trustpower.
The range of Samsung appliances available has been extended over time to include fridges and washing machines, and the latest version has added a robot vacuum cleaner and sound bars to customer’s options.
Trustpower was last week named the winner of the Long Term Marketing Excellence award at the 2018 TVNZ-NZ Marketing Awards.
CREDITS
Client: Trustpower
Marketing Communications Manager: Carolyn Schofield
Agency: Gunroom
Creative Director: Daniel Crayford
TV Production: CPD Films Ponsonby
Director: Chris Dudman
Producer: Bridget Bolton-Riley
DoP: Duncan Cole
Editor: Sam Brunette
Media: Independent Media NZ
- gunroom.co.nz
- CPD Films: www.businesscheck.co.nz
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