AUCKLAND, Today: The celebrations continue at NZME this week with upward momentum in the latest 2018 GfK independent commercial radio survey with NZME growing overall listeners.
“NZME and its partners have won the Auckland market, now having more listeners and market share than MediaWorks,” said NZME chief commercial officer Matt Headland in a release distributed by NSPR.
“It’s a game changer,” he reckons. “This latest commercial radio survey result for NZME and partners is very strong, particularly our audience growth and engagement with the 35-64 demographic in Auckland, placing us in a great position to deliver strong advertising solutions for clients.”
iHeartRadio delivered 22% growth y-o-y with over 800,000 registered users and an average of 2.9 million listening hours (up 20%) each month.
“Commercial radio has again proven it remains highly relevant as a medium,” says the NSPR release, “with 3.4 million commercial radio listeners tuning in which equates to 80% of New Zealand’s population.
“During the period, NZME and partners gained 30,200 listeners, with MediaWorks going backwards by 32,300 listeners.
“Newstalk ZB continued its dominance retaining its number one station overall across New Zealand, along with the Mike Hosking Breakfast Show being number one again nationally and in Auckland. Newstalk ZB has also extended its lead increasing audience in Auckland and market share in Wellington – lifting its overall, total audience to 513,000 nationally.
“Our audience engagement with the 35-64 demographic in Auckland places us in a great position to deliver strong advertising solutions.”
“Our lead in Auckland is wonderful testament to the work and passion of our broadcasters, producers and journalists,” said NZME managing editor Shayne Currie.
Integrated newsrooms paying dividends
He said ZB’s success was an example of how NZME’s integrated newsrooms were paying dividends.
“This was further recognised on Friday, when the Herald won best daily news brand in Australia, New Zealand and the Pacific,” he said.
NZME group director entertainment Dean Buchanan says the NZME music brands results are strong, with ZM, Coast, Mix and Flava deserving special mentions.
“ZM is now NZME’s biggest station with 516,300 listeners,” he said.
“Coast increased listeners by over 19,000 and retained its status as New Zealand’s number one music station (all people 35 plus).
“Mix gained almost 18,000 listeners while Flava continues to ride the urban music high gaining over 5,000 more listeners.”
NZME’s other new show this year, Brodie Kane and Dave Fitzgerald’s Breakfast on The Hits in Christchurch, also grew again in listeners and market shares.
About NZME
NZME is a leading New Zealand media and entertainment business that reaches more than 3.2 million kiwis1. NZME offers advertisers a unique opportunity to access its growing audience via a fully integrated multi-platform presence. NZME is listed on the NZX Main Board (code NZM) with a foreign exempt listing on the ASX (code NZM).
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