SINGAPORE, Last night: One NZ agency stood head and shoulders above the field at the 2018 Tangrams Effectiveness@Spikes awards, presented last night on Day 1 of the Spikes Asia – and that was PHD, who took away the top prize (Media Strategy Agency of the Year), a Gold, three Silvers, and three Bronzes.
The Tangrams are Asia Pacific’s foremost regional effectiveness and strategy awards showcasing the most effective brand communications from across the region.
The PHD NZ Gold came in the Integrated Use of Media category for Skinny Mobile The best Freekend Christmas ever!, which also won a Bronze.
The agency also scored two Bronzes for Genesis (in Digital Innovation) and Newshub (in Publications & Media).
No other NZ agency made the playoffs.
Mindshare was named the Network of the Year, PHD New Zealand won Agency of the Year in Media Strategy, and CHE Proximity Australia was named Agency of the Year in the Effectiveness and Digital Strategy streams.
In all, the juries bestowed 92 Tangrams—three platinums, 33 golds, 28 silvers and 28 bronzes—from the shortlist of 167.
On a country basis, Australia led with 28 nods, followed by China (25) and India (9), Hong Kong (8) and New Zealand (7).
NZ’s WINNERS
Alcoholic Beverages & Tobacco
Silver
DB: Beer Bottle Sand
PHD New Zealand
Integrated Use of Media
Silver
DB: Beer Bottle Sand
PHD New Zealand
Media Strategy for National Brand Development
Silver
DB: Beer Bottle Sand
PHD New Zealand
Integrated Use of Media
Gold
Skinny Mobile: The best Freekend Christmas ever!
PHD New Zealand
Financial Services, Commercial Public Services, Business Products & Services
Bronze
Skinny Mobile: The best Freekend Christmas ever!
PHD New Zealand
Media Strategy Agency of the Year
PHD New Zealand
Digital Innovation
Bronze
Genesis: Reading more than the weather
PHD New Zealand
Mobile (incl. Apps)
Publications & Media
Bronze
Helping Newshub Win the Election
PHD New Zealand
- See all medallists in all categories here: www.tangrams.asia
- Our video at the head of this page was shot at the 2018 Beacons in Auckland in May.
Share this Post
