This year’s International Effie judge Mark Earles (aka the Herdmeister) will be presenting at the Effectiveness Function on Thursday 11 October at TVNZ.
He’ll talk about how real advertising value comes from long-term behaviour change and how that requires a better understanding of how human behaviour really works.
The Comms Council advises that numbers are limited, “so register now”.
Earles is a leading-edge thinker in behavioural and decision science who challenges much of the received wisdom about human behaviour. He has been a champion of behavioural economics but has also championed the notion that we are social (herd) creatures first and foremost, that much of our behaviour is shaped by what goes on between us (rather than simply between our ears) and finally that creativity is a team game rather than a solo act.
The Comms Council blurb reads: “By attending this event you will hear Mark talk about how real advertising value comes from long-term behaviour change and how that requires a better understanding of how human behaviour really works.
“Mark will give pointers as to how agencies and marketers can find and use a better map to gain a huge competitive advantage.
THE SCHEDULE
Date: Thursday 11 October
Time: 5:30pm to 7:30pm – Drinks and canapés on arrival, Presentations begin at 6.00pm
Venue: TVNZ, Main reception, Hobson Street, Auckland
Cost: None
The Comms Council asked us to pass on their thanks to TVNZ for their support of this event.
- Register by email here: awards@commscouncil.nz
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