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Australia’s Mumbrella nailed it: “Dr Mumbo giggled when WPP’s Y&R merged with WPP’s VML to become WPP’s VMLY&R. So many letters, so little time.”

“So he now can’t wait for 2078 when we reach peak adland with WPPublicisCom&IPGDentsuCorpCo.”

M+AD couldn’t have put it better!


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