SYDNEY, 22 December: British/Australian tvc director Adrian Hayward has died in Sydney after a short battle with cancer. Most recently Hayward was based in NZ, where he ran boutique digital media company The Digital Department from a converted barn studio outside Auckland.
From this “rural paradise” he designed and built websites, and produced a range of other digital media for clients across Australia, New Zealand and the UK.
Hayward, described by Campaign Brief Australia as “a man with a brilliant, English sense of humour and the best smile in the business”, started his career in London in 1980 as lighting designer and stage management for numerous theatre productions in the UK, including My Fair Lady and Godspell.
“A man with a brilliant, English sense of humour and the best smile in the business.”
In 1983 he worked as an assistant director at BBC Drama/Comedy on Doctor Who, Bergerac, The Young Ones, The Fourth Arm, Juliet Bravo, Top of the Pops, Dark Side of the Sun and Videostars.
In Sydney, Hayward founded Newblood & Oldmoney, an award-winning film production company with clients that included The Campaign Palace, Clemenger BBDO, Saatchi & Saatchi, Mojo, George Patterson, Y&R. Major clients included Qantas, British Airways, NSW Government, Federal Government, Yellow Pages, AMLC, Ford, GM Holden, Nissan, Toyota.
One of the many highlights of his career was in 1993, when he creatively conceived, wrote, produced and directed Sydney’s successful Olympic bid presentation to the International Olympic Committee in Monte Carlo.
Share this Post
