New Zealand has been ranked 5th best nation in the world – based on global creative ranking points accumulated in 2018, compiled by Aussie site Bestadsontv.
The USA was a clear leader in 2018, with 248 points, followed by the UK on 189 points and Australia on 125 points.
Brazil was placed 4th on 76 points, New Zealand 5th on 70 points, France 6th on 62 points, Canada 7th (59 points), Sweden 8th (41 points), Germany 9th (38 points) and the Netherlands at number 10 (36 points).
The world’s best agencies
Bestads also rated the top 20 advertising agencies in the world in 2018 …
- AMV BBDO, London (23 points)
- adam&eveDDB London (19)
- Wieden + Kennedy, Portland (16)
- BBDO New York (15)
- Mother, London (15)
- DDB Paris (14)
- DDB New Zealand (12)
- Acne, Stockholm (11)
- BETC Paris (11)
- McCann New York (11)
- BBH London (10)
- Droga5, New York (10)
- FCB New Zealand (9)
- Wieden + Kennedy, New York (9)
- Colenso BBDO, Auckland (8)
- Cummins&Partners, Melbourne (8)
- Juniper Park\TBWA, Toronto (8)
- TBWA\Chiat\Day, New York (8)
- The Monkeys, Sydney (8)
- Wieden + Kennedy, London (8)
- The 2018 Bestads rankings are based on points awarded for work selected in the 2018 Top 6 of the Week. More details here
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