AUCKLAND, Saturday: Hell Pizza, not content to let a golden promotional opportunity pass, are celebrating the Brit tourist shock-horror incident with a new pizza – “just for the tourists from Hell”.
Hell, with a little help from BC&F Dentsu, installed a billboard in mid-town Auckland, and created this message for Hell’s Facebook page: “Terms and conditions: Only available to notorious families of rabble rousers who have stolen a rope, trashed a beach, and received a deportation notice in the last seven days. @John Johnson, drop in to any branch of Hell in New Zealand to redeem your prize.”
The billboard site is the Victoria Park flyover (inbound) in Victoria St West.
The agency handled both creative and media sides of the project, but did not supply credits.
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