MELBOURNE, Today: Leading hotel franchise group Choice Hotels Asia-Pac has launched its latest marketing campaign Win a Hotel for a Weekend across Australia and New Zealand, out of Gravia Media in Victoria.
The creative was a collaboration between Choice Hotels Asia-Pac’s in-house designer and an unnamed external consultant. The PR is out of Cassette Comms Melbourne.
The first-ever initiative offers one lucky Kiwi the chance to win a once in a lifetime opportunity and win an entire hotel for the weekend – with up to 50 travel buddies to join them for the ride. With a prize value of over $13,000, entrants can choose to stay at one of five hotels that span urban, coastal and regional destinations.
“With an adspend of NZ$200,000+, the integrated six-week campaign includes digital and PR activity.”
The playful campaign creative encourages Kiwis to imagine what they would do if they won the ultimate hotel takeover – whether it’s dancing around the lobby like they own the place or wearing pyjamas to the bar.
With a marketing spend of more than NZ$200,000, the integrated six-week campaign includes digital advertising and public relations activity.
Choice Hotels Asia-Pac Marketing GM Kari Hunter said Choice Hotels they were excited to reveal their “most innovative campaign to date”.
The campaign also showcases Choice Hotels Asia-Pac’s extensive range of accommodation options across Australia and New Zealand. The accommodation provider is the largest hotel franchise group in the Asia Pacific region with brands underneath the Choice Hotels banner including Ascend Hotel Collection, Clarion, Quality, Comfort Inn and Econo Lodge.
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