AUCKLAND, Today: DDB has introduced a new visual identity that aims to “capture the essence of who we are as an agency and is an outward symbol of our thinking, our work and our people”.
The evolution of DDB’s visual identity is a timeless and timely update for one of advertising’s most enduring and celebrated brands. The new mark celebrates DDB’s heritage and legacy while reflecting the contemporary thinking and work that we are known for today.
DDB Worldwide’s NYC-based ceo Wendy Clark said: “Great brands have a foot in their past and a foot in the future. This visual identity perfectly captures our heritage and legacy, the contemporary thinking and work we’re known for now, and positions us for the future we intend to claim.
Using the agency’s full name, Doyle Dane Bernbach, within the mark, was a deliberate decision.
“Using the agency’s full name, Doyle Dane Bernbach, within the mark, was a deliberate decision.”
As other agencies are commoditising their agency names and turning away from their founding principles and visions, DDB is doubling down on the values that Doyle Dane and Bernbach founded our agency on – creativity and humanity.
To this day, Bill Bernbach remains one of the most creative and impactful people ever to work in the advertising industry. His thinking, his ideas, and his words colour the agency’s presentations, halls and most importantly, the work DDB produces.
Highlighting the creativity and interconnectivity of the worldwide DDB team, the evolved logo was created internally by the DDB North America design team.
DDB North America CCO Ari Weiss said: “Bernbach was the founder of the creative revolution and this mark puts creativity right back at the centre of our organisation. As many other global networks are doubling down on technology and efficiency we wanted to double down on humanity and creativity.”
This change to visual identity will be implemented across all internal and external marketing materials on a rolling basis. The modernised mark serves as a frame so that each DDB office can make it their own to reflect their work, local geography and clients.
- See the video below
About DDB New Zealand
At DDB New Zealand we create influence for our clients by making original ideas that compel people to feel, do and think. This belief, combined with a genuine desire to drive tangible growth for our clients, has seen DDB ranked New Zealand’s most creative agency over the last 10 years by Best Ads on TV, and named New Zealand’s most effective agency at the Effies.
DDB is part of the DDB Group, which also comprises TRACK (customer experience, CRM, and data-driven marketing), Interbrand (strategy and design) and Mango (PR, experiential and social).
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