AUCKLAND, Monday: We care as much about music as you do is a line often used by The Sound radio station – but in their latest tvc campaign they inadvertently reveal themselves to be true millennials – without a care in the world.
Or to be more precise – a complete lack of care.
M+AD was tipped off to this hi-fidelity crime by experienced record company exec Terry Marston who was shocked by The Sound’s representation of LP etiquette.
“I’ve just viewed their latest TV commercial where a classic vinyl LP is selected and placed on a turntable, but in handling the record the person places their fingers all over the record on both sides and tracks of the album.
“Happily, no ad agencies were hurt in the making of this commercial. This was an in-house job, produced by millennials.”
“Your body oil will transfer onto the record attracting even more dust, skin particles and much more, thereby affecting the sound quality and shortening the life span of the vinyl.
“DVDs are more robust, and will stand up to a bit of rough handling – but LPs? No way!
“I conclude that the tvc was made by millennials who have only ever seen vinyl albums in old movies and museums.”
A spokesperson for The Sound also simply didn’t get it, and resorted to flippancy when we asked for comment: “We appreciate your reader’s concern and can confirm no LPs were harmed in the making of this TV commercial.”
Marston says: “Clearly they were – and our millennials are ignorant of their crime.”
Fortunately, no ad agencies were hurt, either. This was an in-house job, produced by the millennials at The Sound. Ironically, one of the LPs featured in the ad was the Rolling Stones classic, Sticky Fingers.
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