NEW YORK, Today: Facebook is taking steps to shore up support from its agency partners in wake of the New Zealand terror attacks.
In an email obtained by Campaign US, Carolyn Everson, the company’s VP of marketing solutions, tells agencies of its “commitment to improve tools in a bid to eradicate hate”.
Everson’s email was not issued publicly – but sent direct to the agencies it works with, outlining actions taken after the Christchurch gunman used the social media platform to live-stream his 17-minute rampage.
“This week I assured you that we are deeply committed to continuing to improve our technologies, evolve our policies and work with experts to stay ahead of people who try and game our systems to spread hate,” Everson told Facebook’s partners.
“We are also using our existing AI tools to identify and remove a range of hate groups in Australia and New Zealand.”
“I want to personally share with you that Sheryl Sandberg [Facebook’s chief operating officer] has spoken directly to the people of New Zealand – to show admiration of their strength and acknowledge that we must do more.”
“Sheryl also outlines the latest actions we’ve taken and commits to doing even more,” Everson said.
“We designated both shootings as terror attacks, meaning that any praise, support and representation of the events violates our Community Standards and is not permitted on Facebook.
“We are also using our existing artificial intelligence tools to identify and remove a range of hate groups in Australia and New Zealand, including the Lads Society, the United Patriots Front, the Antipodean Resistance, and National Front New Zealand.
“Please know that we won’t stop here.”
- Read the details here
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