NAPIER, Wednesday: Chemical giant BASF has appointed Hawkes Bay full service specialist agribusiness agency Tracta (“the Heartland Agency”) as the creative and strategic lead for their Australia and New Zealand agricultural business.
The decision was made following a pitch process undertaken in late 2018.
“There was a high degree of understanding between BASF and Tracta throughout the entire pitch process”, says managing director Andy Walker (in a release issued by the agency).
“The agency’s clients include John Deere, Vodafone, Farmside, DataMars (formerly Tru-Test in NZ), and Tatua.”
“I believe this shared understanding was key to our success, supported by our depth of knowledge and experience in the agribusiness sector”.
BASF’s Melbourne-based ANZ head of agricultural solutions Gavin Jackson said: “We’re looking forward to working with Tracta to continue to grow our portfolio presence across Australia and New Zealand.
“They’ll also support our pipeline of new products coming to market, which includes three blockbuster herbicides.”
The Napier agency – regulars on the podium at successive NZDM Awards – has a client portfolio that includes John Deere, Vodafone, Farmside, DataMars (formerly Tru-Test in NZ), and Tatua.
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