LONDON, Today: Iconic battery brand Duracell has awarded its global creative business (outside the USA) to WPP agency Wunderman Thompson. The Wunderman win came after a four-month multi-agency pitch with 10 agencies in the running.
At press time, it was not clear who was the Duracell incumbent in NZ – M+AD has asked Wunderman Thompson’s Sydney-based ANZ ceo John Gutteridge for an update.
J Walter Thompson NZ managing director Simon Lendrum did return our call: “No news yet beyond the information you’ve got,” he told us.
“It’s a huge win for the group – and when we get the creative out we’ll give you all the NZ details.”
“It’s a huge new business win for the group and when we get the creative out we’ll give you all the details.”
Duracell chief marketing officer Tatiana Vivienne Jouanneau (based in Geneva, at Warren Buffett’s Berkshire Hathaway) said: “Wunderman Thompson delivered strategic creative work grounded in technology executed with big platform vision.
“They provided a strong understanding of the global markets and the strategic clarity of how we can take our international brand into the future. They were joyful and we immediately felt the chemistry was right.”
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