LONDON, Friday: Carat New Zealand, Dentsu Aegis Network agencies BC&F Dentsu and MKTG Auckland, and Movember NZ have won gold and silver at the Festival of Media APAC awards for their Face of Change campaign.
The campaign challenged school principals to bend the clean-shave rules for a month to allow teens to grow a mo. Through the simple mechanic of personalised letters to high school principles, a campaign budget of $174 (for stamps!) and a host of donated media – including two million digital impressions, five full-page newspaper and magazine ads and 32 billboards – $1.7million was raised for Movember in NZ.
Carat GM Alex Lawson said: “The work we do for Movember NZ provides the opportunity to flex our collective brains and creative muscle, harnessing true integration across DAN for a really important, lifesaving cause.
“Our people at Carat, MKGT and BC&F Dentsu were lining up to work on this brief and their passion shows through the work.
“The success of this campaign is the result of a group of people who saw past their job titles and even the brief.”
“This recognition is also a chance to thank the media owners who come to the party every year to support Movember campaigns through donated space and other inkind support. I’m exceptionally proud of the teams for these awards.”
Movember NZ manager Robert Dunne said: “For the Face of Change to be recognised internationally reinforces that you must work with people and organisations that share your vision and values.
“The success of this campaign is the result of a group of people who saw past their job titles and even the brief, and were driven by the motivation to help as many young men as possible by utilising their skill set and challenging others.”
The teams took out a Gold award in the Impact category and a Silver in Effectiveness, adding to the Beacons and Effie awards previously won for the campaign.
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