AUCKLAND, Today: FCB has confirmed the appointment of Sue Gill as general manager – strategy, partnering with David Thomason to lead the strategy team. She will also be responsible for key clients such as Samsung.
Gill’s is a new appointment. She joins FCB after a three-year stint in New York City, working at Sullivan where she focused on brand strategy and digital transformation.
This included collaborating with B2B organisations including Twitter, Millennium (10th largest Wall St hedge fund), Columbia Law School and Duke University to help improve marketing performance, from brand positioning and communications to digital experience and integration.
“I am extremely privileged to have worked around the globe, and have enjoyed a diverse, eclectic and interesting career so far,” Gill said.
“Shes won Gold & Bronze NZ Effies, Graphite D&AD Pencil, Diamond DM Echo, and #32 Warc smartest global campaign.”
“With my return to NZ, FCB’s integrated model offered me the best opportunity to continue to put that experience into practice here in New Zealand.
“I believe powerful outcomes are the result of a deep understanding of human motivation and behaviour, so FCB’s philosophy and approach as The Change Agency really resonated with me. I am looking forward to building strong relationships that lead to business success.”
Chief strategist David Thomason said, “Sue’s a super-experienced strategist that climbs right to the top rung of a challenge and quickly brings fresh perspective. Just a few weeks in and she’s already impressed all by doing exactly that on a very high-profile new business challenge. (We won).”
About Sue Gill
Sue Gill has over 20 years of experience within the marketing and advertising industry, having held senior roles on both client and agency side. Over the course of her career, she has worked on high profile B2C brands, across 5 continents (US, EU, NZAU, Africa, Asia) including Unilever, Coca-Cola South Africa, HSBC, Icebreaker, Silver Fern Farms and Fonterra.
Over her career, she has won multiple marketing and advertising awards, including Gold & Bronze NZ Effie Awards, Graphite D&AD Pencil, Diamond Echo Direct Marketing Award, TVNZ Marketing Awards, #32 smartest campaign in the world by Warc in 2014 for the Feel Tip Top campaign.
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