AUCKLAND, Today: In yesterday’s story about the management buyout of Bauer Media’s Autotrader, we quoted a Bauer spokesperson who claimed the title was NZ’s largest automotive-only classified website.
This claim was immediately challenged by an NZME spokesperson who says Autotrader’s monthly unique audience is 38,000 – compared to Driven, which has a unique audience of 163,000 (according to Nielsen Online Ratings March 2019),
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