Auckland-based creative corporate communications agency One Plus One has enlisted NZ rock’n’roll legends Mike Chunn and Todd Hunter to front an Australasian campaign for the iPhone-powered ReSound LiNX – said to be “the world’s smartest hearing aid”.
Over the past eight months, One Plus One has developed a multi-layered PR campaign to introduce GN ReSound’s newest technology to the New Zealand market.
Having already secured a portfolio of earned media, One Plus One worked in collaboration with downtown Auckland digital agency Augusto to develop two filmic vignettes featuring ReSound ambassadors Chunn & Hunter.
One Plus One and GN ReSound commissioned leading ‘creatively-led, humanity-obsessed’ agency Augusto to produce the content which was filmed at Neil Finn’s Roundhead Studios.
Mike Chunn is a former member Split Enz and Citizen Band; Todd Hunter is a founding member of Dragon.
The clips show Hunter and Chunn speaking candidly about their experiences with hearing loss resulting from their years in the music industry, and the profound impact the ReSound LiNX has had on their lives by reversing its effects.
“Our New Zealand and Australian ReSound ambassadors, Todd Hunter and Mike Chunn , were the perfect guys to help bring this content to life,” said One Plus One managing director Kelly Bennett. “Working with the talented team at Augusto has also meant that the content is not only informative, but authentic and engaging.”
Leon Kirkbeck, Managing Director of Augusto, said: “We’re really chuffed with how this has turned out, thanks in no small part to the natural talents and easy rapport of Mike Chunn and Todd Hunter, coupled with the deft creative treatment applied by ECD Ollie Maisey and the rest of the Augusto crew.”
Hunter and Chunn were brought on board as ambassadors following an exhaustive search process and both now wear the ReSound LiNX devices. They have appeared widely across Australian and New Zealand media promoting the benefits and unique capabilities of this outstanding “game changing’ technology.
The video content will be housed on the GN ReSound website, and is also being looked to as a ‘best in class’ example for similar ReSound projects globally.
To view the videos:
- Mike Chunn with subtitles: Now showing above
- Mike Chunn without subtitles here target=”_blank”>
- Todd Hunter with subtitles here target=”_blank”>
- Todd Hunter without subtitles here target=”_blank”>
About One Plus One
One Plus One Communications is a new kind of creatively-led corporate communications consultancy, whose work is designed to improve perceptions and enhance revenues for its clients. The bespoke services it provides include Corporate Communications, Stakeholder Engagement, Crisis Management, PR, Digital and Marketing Communications. It is also the New Zealand partner of MSL Group – an award-winning, global PR company with nearly 3500 employees operating from 100 offices in 22 countries around the world. www.oneplusonegroup.co.nz
About GN ReSound
GN ReSound is a leading international developer and manufacturer of advanced and innovative hearing healthcare solutions. It advances the wireless revolution with its unique 2.4 GHz and Bluetooth Smart solutions. GN ReSound has reinvented the hearing system with its revolutionary ReSound LiNX, and is driving and defining the future of hearing care. www.gnresound.co.nz
CREDITS
Client – GN ReSound
New Zealand and Australia: Allister Daly, General Manager
New Zealand and Australia: Libby Barhoumeh, Marketing Manager
PR Agency – One Plus One Communications
Managing Director: Kelly Bennett
PR Director: Stephanie Lowe
PR Consultant: Alex Harman
Production Company – Augusto
Creative Director: Oliver Maisey
Co-Directors: Cass Avery & Oliver Maisey
Producer: Monique Nielsen
Editor: Mariano Segedin
Director of Photography: Bevan Crothers
Camera Assist: Glenn Manchester
Account Manager: Siobhain Hayes
Production Assistant: Lara Marshall
Gabriel Muller – Sound
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