AUCKLAND, Today: Puns and alliterations abound, as you’d expect – but in most of these, the lowly sub-editor has found a little something extra …
- Come Down Before You Drive (smart, non-preachy Safer Journeys cannabis-driver full-page NZTA ad from Clemenger/OMD in Canvas)
- The Incredible Bulk (Herald Business story about the arrival of Costco).
- Boy Walking has Inquisitive Kids Talking (Potters Park sculpture photo/story in Weekend Herald).
- The First Baby (Neve Te Aroha Ardern Gayford, in the Weekend Herald)
- Catch of the Day (Billfish Restaurant for-sale story in Weekend Herald Business)
- The City of Sales (oldie but goodie in Weekend Herald A-Section DPS)
- Carving’s Penis Removed (i.stuff.co.nz/man-cuts-phallus-from-carving)
- Sweet Surrender (2 x bad puns for the price of one. M+AD story about Sugar’s NZ Natural Ice Cream campaign.)
- Hipkins blinks, then buckles (over a Stuff/Duncan Garner politics story)
NOT
You’re being chased through the Tron by Winston Peters? WTF? (M+AD at its worst – clumsy, verbose).
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