AUCKLAND, Today: After a competitive pitch, NZ’s 4th largest telco Vocus Group has appointed VMLY&R NZ as its agency partner for Orcon and Slingshot. Included in the agency’s remit is brand and retail strategy, creative, digital and UX/CX.
The move stemmed from Vocus’ decision to consolidate their business to one agency partner, having previously aligned with several agencies according to their expertise.
VMLY&R managing director James Mok said: “We’re incredibly excited to be working with Vocus Group to help grow their Slingshot and Orcon brands.
“VMLY&R’s thinking was impressive. We compete with big budgets, so need to be really smart with anything we take to market.”
“People say being able to connect online is like oxygen, so this category is one of the most competitive to be in. Vocus Group has big ambitions and we’re delighted that they saw how VMLY&R’s model of brand advertising integrated with brand experience will help achieve success.”
Vocus consumer GM Taryn Hamilton said: “VMLY&R’s thinking was really impressive. We are competing with some of the biggest marketing budgets in the country, so need to be really smart with anything we take to market.
“I look forward to getting our new campaign launched and stealing even more customers from Spark and Vodafone.”
VMLY&R’s work on Orcon and Slingshot will commence immediately.
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