TOKYO, Monday: Dentsu Aegis Network is planning to drop the ‘Aegis’ from its brand name from 2020 and is further ‘slimlining’ its Asia-Pacific operations to fully realise the broader company’s One Dentsu strategy, according to a report in Campaign Asia Pacific.
The agency network has reportedly told staff that the name change will take effect from 1 January 2020 – as its new corporate structure kicks in (it will sit alongside Dentsu Inc rather than as a subsidiary).
DAN ceo/chairman Tim Andree would not confirm a rebrand in a recent interview but made it clear that the business is at a watershed.
“The integration and the acquisition of ‘Dentsu Network and Aegis Media’ is over,” he said.
A Dentsu spokesperson yesterday added: “The focus today is not on the name, but on the action of bringing the Dentsu Aegis Network and Dentsu businesses closer together. This is a natural evolution in order to deliver long-term sustainable growth, built around our shared passion for client-centricity, innovation and creativity.”
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